Large PK: The net profit of the net profit of the unique food revenue doubles and the net profit fell nearly 50 %

Author: Qingfeng

With the end of the financial report season, the annual reports of Lifei food companies have also surfaced.

In 2021, what is the performance of the four food companies when the epidemic is repeated and the consumption is not strong?

According to the financial report, in 2021, the fulcan food companies staged the situation of “two days of ice and fire”. Some people’s net profit increased doubled, and some companies severely declined.

Revenue 6.5 billion yuan   Sitting in a stable foodLochi industryHead chair

As the leader in the four food industry, the financial report shows that the top chair of the unique food has been steadily.

Its financial report in 2021 shows that in 2021, the operating income of Juewei Foods was 6.549 billion yuan, an increase of 24.12%year -on -year, and net profit was 981 million yuan, an increase of 39.86%year -on -year.Compared with the downturn performance in 2020, the net profit of Jeonmodi food revenue in 2021 achieved double -digit growth, which can be said to have recovered.

Regarding revenue growth, Juewei Food said that it is mainly due to the expansion of stores and the recovery of single -store revenue.As of the end of 2021, the total number of stores in mainland China in Mainland China was 1,3714, with a net increase of 1,315 throughout the year.The growth rate of revenue and net profit in 2021 has also returned to the level before the epidemic.In 2019, the revenue and net profit of the mother -in -law were 510.72 billion yuan and 801 billion yuan, respectively, a year -on -year increase of 18.41%and 25.06%, respectively.

Among the revenue of Jeapna Food, its financial report shows that halogen food contributes most of the revenue to Jeapna food:

In 2021, the sales revenue of halogen foods was 5.743 billion yuan, an increase of 17.27%year -on -year;

Other income was 541 million yuan, an increase of 212.27%year -on -year;

Other business income was 197 million yuan, and the management income of franchisees was 67.4303 million yuan, a year -on -year decrease of 1.46%.

It can be seen that halogen foods are still the main source of income from unique food, accounting for 87.7%of its total income, which also brings hidden dangers to the development of absolute food. Under the fierce market competition, the gross profit margin of absolute food began to appear.Flow.

According to the financial report, although the performance increased in 2021, the gross profit margin declined, a decrease of 1.8 percentage points from 2020. In fact, the gross profit margin in the past five years has declined year by year.Data show that from 2017 to 2021, its gross profit margin was 35.8%, 34.3%, 33.9%, 33.5%, 31.7%.

At the same time, from the perspective of 2021, the decline in the gross profit margin of the Weibi Food is related to the increase in its operating costs.According to the financial report, in 2021, the cost of business costs was 4.474 billion yuan, a year -on -year increase of 27.5%, which was significantly higher than the revenue growth rate of 24.12%.

In operating costs, the cost of sales of uniform food reached 524 million yuan, an increase of 62.78%year -on -year.Juewei Foods said that the growth of sales costs is mainly the increase in market expenses and employee salary.Data show that in 2021, the advertising cost of Juewei Foods was 166 million yuan, an increase of 383.97%year -on -year; employee salary also increased significantly by 238.53%compared with last year.

In addition, Juewei Food also announced a proposal to terminate the implementation of a limited stock incentive plan for 2021.Juewei Food said that it is difficult to achieve the expected incentive purpose and incentive effects in 2021, and the company’s board of directors decided to terminate the incentive plan of the company.  

Zhou Heiya’s revenue increased by more than 30 % of the franchise business model “Establishment”

Compared with the unibrobidous food, Zhou Heiya’s performance is slightly inferior, but it still achieves dual growth of net revenue.According to the financial report, in 2021, Zhou Heiya achieved operating income of 2.870 billion yuan, an increase of 31.6%year -on -year; net profit was 342 million yuan, an increase of 126.4%year -on -year.

However, in terms of net profit growth rate, Zhou Heiya is higher than that of unique food, which has achieved surpassing, but this is related to its low performance base in 2020.

Data reality, in 2020, due to the largest factory and the main sales market in Zhou Black Duck, both in Wuhan in the severe epidemic area, the performance was greatly affected.In 2020, Zhou Heiya’s revenue was 2.182 billion yuan, a year -on -year decrease of 31.52%, and net profit was 151 million yuan, a year -on -year decrease of 62.9%.In 2021, as the epidemic improved, Zhou Heiya’s performance also increased.

In response to the growth of performance, Zhou Heiya said that this is mainly due to the company’s deepening of diversified strategies, the “direct business+franchise” model, the Internet O & O model has steadily growth, the community market exploration resultsLarge products and younger marketing methods are favored by consumers.

In addition, the gross profit margin of Zhou Heiya was 57.8%, an increase of 2.3 percentage points from 55.5%in the previous year. This is mainly due to the continuous optimization of the supply chain capacity of Zhou Black Duck, which is caused by cost reduction and efficiency.

It should be said that under the spread of the epidemic, the tension of global supply chain has led to rising raw materials prices, and most enterprises operate pressure. Therefore, it seems difficult to achieve performance growth in Zhou Heiya.

In fact, Zhou Heiya’s performance growth has largely benefited from the continuous expansion of the store.In 2021, the total number of Zhou Hei duck stores increased to 2,781, and the number of net stores reached 1026.Among them, there were 1,246 self -operated stores, an increase of 89 year -on -year, and 1535 franchised stores, an increase of 937 year -on -year.

At the same time, Zhou Hei Duck Door’s distribution is more balanced. Among the 267 cities currently settled in, 116 cities are newly covered.18.8%, 14.4%, 13.2%and 9.3%.

In addition, Zhou Heiya vigorously promoted the “direct operation+franchise” model, and the franchise mode was welcomed.In 2021, Zhou Heiya received 16,000 franchise applications, with a total number of franchisees reached 400, and 937 new special stores were added throughout the year. The total number of franchise stores increased to 1,535 at the end of last year.

With the increase in the number of franchise stores, franchise operations have contributed a lot of income to Zhou Heiya.In 2021, Zhou Heiya’s operating income was 592 million yuan, a year -on -year increase of more than three times; the total revenue accounted for 6.4%of the previous year to 20.6%.

In the store layout, Zhou Heiya began to force the community store.As of the end of last year, Zhou Heiya has opened more than 200 community stores in Wuhan, and has launched pilots in some cities in Central China and South China to effectively alleviate the situation where the epidemic has caused a decline in passenger flow.

In addition, Zhou Heiya’s Internet O & O business contribution revenue reached 920 million yuan, an increase of 23.5%year -on -year; new product contribution revenue exceeded 500 million yuan, accounting for 18%.

The net profit of Huangshanghuang reduction and reducing profit declines nearly 50 %

Compared with Juewei Food and Zhou Heiya, Huang Shanghuang’s performance is much dull.

In 2021, Huang Shanghuang realized operating income of about 2.339 billion yuan, a decrease of 4.01%year -on -year; net profit attributable to shareholders of listed companies was about 145 million yuan, a decrease of 48.76%year -on -year; gross profit margin was 32.71%, a year -on -year decrease of 2.3 percentage points.

对于营业收入下降,煌上煌称,主要原因为报告期内国内消费市场持续萎缩低迷,终端门店的单店收入在年初略有恢复后,受疫情不断反复、人流量下降(尤其高铁、机场、The impact of factors such as supermarkets and other factors, such as the factors such as, and other factors, the revenue of single stores in the next three quarters continued to decline again; at the same time, due to the repeated impact of the epidemic, the control measures of the flow of people in various places gradually slowed down the expansion of the store and eventually reduced the company’s operating income.

In response to the decline in net profit, Huang Shanghuang explained that during the reporting period, the company’s operating income decreased year -on -year and did not reach the initial plan. In order to reduce the adverse effects of the epidemic, the company’s various operating expenses were still listed in the plan at the beginning of the year. Among them, the sales costs were among which the sales costThe continuous investment in various expenses such as labor costs, store rental fees, and market promotional support; the decline in operating income and the growth of expenses caused the two ends of the revenue and expenditure, which eventually reduced the company’s net profit.

In addition, in 2021, the number of Huangshanghuang stores also decreased, from 4,627 in 2020 to 4,281, and the decline in the number of stores inevitably caused revenue to decline.

In addition, Huang Shanghuang’s operating costs and various expenses are also increasing.In 2021, the operating cost of Huanghuanghuang Huanghuang was 1.279 billion yuan, an increase of 3.31%year -on -year; sales costs were 273 million yuan, an increase of 2.94%year -on -year; management costs were 111 million yuan, a year -on -year increase of 6.41%;%.The rise in costs will increase the net profit and gross profit margin.

Although Huang Shanghuang was listed on the Shenzhen Stock Exchange in 2012, and became a veritable “Duck Neck First Stock”, he did not maintain its leading advantage in performance, and gradually fell behind Zhou Black Duck and Juewei Foods, which was listed.

Judging from the current situation, the development potential for the development of four food track is huge.According to CBNDATA’s “Consumption Trends Report in the 2021 Halogenic Products Industry”, in 2020, the scale of the Chinese leisure and locho industry will be about 120 billion yuan. It is expected that in the next 5 years, it will continue to increase at a growth rate of 13%per year.Yuan.

Under the blessing of the prospects of good development, the loquat food track has been favored by many capitals, and the financing news of lovry food companies has gradually increased:

For example, the hot halogen brand “Shengxiang Pavilion”, which has the flavor of Changsha flavor, completed the round B financing on March 15;

The chrysanthemum Kaiwei, which is positioned with cooked food, has received two rounds of millions of financing since its establishment in 2020;

Lochi snack brand Wang Xiaowou received a round B financing led by Xiangfeng Investment;

The hot halogen light meal brand Thermal halogen light is exclusively shot by Sequoia Capital to complete the angel round financing;

On May 9, 2022, the community cold halogen brand “hemp claw” announced that it had completed nearly 100 million yuan A+round of financing, led by Tomato Capital, and Jinding Capital and Jiawo Venture Capital followed.

Ziyan Baiwei Chicken impacted A shares to list.In 2021, Ziyan Baiwei Chicken officially submitted the prospectus.According to its prospectus, from 2018 to 2020, Ziyan’s food revenue was 2.02 billion yuan, 2.435 billion yuan, and 2.613 billion yuan, respectively; net profit was 123 million yuan, 136 million yuan, and 388 million yuan, respectively.As of June 30, 2021, the total brand stores exceeded 4,700.

With the entry of multiple players, the competition of the four food track is becoming more intense.And if you want to keep leading the lead, if you want to continue to study the taste of consumers, promote product innovation, expand channels and marketing methods.

What is the development of Lifeli food companies in 2022?The chief consumer officer will continue to pay attention!

(This article is for reference only, and does not constitute investment suggestions. According to this, the risk of operation is self -affordable)

You May Also Like

More From Author